Filed under: purple cow, why you want me as your agent
Sarah Garlick, a long time client of mine, called me recently. She has had her home and auto insurance with me for years … and never had a claim. Until now.
“Asher …,” Sarah said. “I need your help.”
Filed under: marketing, purple cow, why you want me as your agent
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“Is integrity and honesty worth anything in today’s market?”
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“What’s a guy gotta do to earn your business?”
A post over at LJ Urban prompted me to write an entry that I’ve been thinking about for quite a while now. The issue at hand for this entry? … The value of genuine honesty, transparency, and integrity in business.
And as I type this, I’m realizing that this entry is going to be far too long. So I’ll make this Part 1.
Part 1 - Asher defines ‘SALES’
It’s fair to say that all of us purchase goods and services from people we trust. Nobody would deny that all things being equal, we will buy from the guy who gives us good information, fulfills his promises, and appears trustworthy.
But there’s a problem with the statement above. Read on…
Filed under: on another note
I’m pretty sure that everyone has had those random get rich quick ideas in the middle of the night … the ones where you say to yourself, “Man. I bet I could make a million bucks if I could figure out a way to produce and sell those half popped popcorn kernels that I love so much.” And then you fall asleep, forgetting about your ingenious idea only to have it pop back in your brain three years later.
So, last week I finally got around to Googling this idea of mine about the half popped kernals. Read on…
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